March 2012 SABB has marked "Earth Hour 2012" in Saudi Arabia, by turning off non-essential lights in the Bank’s main premises around the Kingdom. The Bank’s initiative comes in line with the intent of the government of Saudi Arabia to combat the phenomenon of "Global Warming”, which has been announced by supporting the campaign run by "World Wide Fund for Nature" (WWF). Earth Hour is a world initiative launched to help reduce the carbon dioxide emissions and global warming.
SABB’s initiative also reiterates the Bank’s role in the community and its contribution to environmental awareness, and the development of the sense of responsibility among individuals and their role towards the conservation of the environment highlighting the leading role of the Bank as a friend of the environment.
It is worth mentioning that "SABB" is taking part in this initiative for the fifth year in a row, and is one of the initiators among top companies and institutions in Saudi Arabia to participate in "Earth Hour". The Bank has also urged staff members to participate in this global campaign, with the aim of sending a strong message that highlights the need for effective measures to reduce the phenomenon of "global warming".
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