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SABB wins Best Cross Border Program Award at MasterCard Innovation Forum 2015

October 2015

SABB won the Best Cross Border Program award for Summer Cash Back Campaign U.S. at the MasterCard Innovation Forum 2015, recently held in Kuala Lumpur. A total of 35 awards were presented to winners across 20 different categories.

The Innovation Awards highlight the best examples of industry leaders who continuously demonstrate an understanding of consumer needs, deliver highly impactful payment solutions and ultimately drive business results though innovation.

Naif Alabdulkareem, General Manager of Retail Banking and Wealth Management, at SABB said: “We are pleased to win this prestigious award, also we are constantly working towards providing the best and most innovative solutions to our customers, and are happy to partner with MasterCard to strengthen our propositions.”

More than 300 card issuers, acquirers, and MasterCard partners from Southeast Asia, Middle East and Africa attended the two-day event, where they explored the future of the payment industry and the importance of innovation.