Our Purpose helps frame our underlying value proposition to our customers, stakeholders and our people.
 
It starts off with “We Bring” reflecting our focus on the collective and the combined strength and capabilities of the New Organisation. “A World of” showcases our unparalleled ability to source and leverage global experiences, connectivity and solutions through our affiliation with HSBC. “Financial Opportunities” as a bank we are focused on developing products and services which deliver real economic and social opportunities and “To An Ambitious Kingdom” as a prominent Saudi organisation and a leading financial institution we are absolutely committed to be a partner supporting the kingdoms ambitions.