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SABB Celebrates the City of Riyadh on World Cities Day

November 2020

 

On the occasion of UN’s World Cities Day, the Saudi British Bank (SABB) launched a campaign to show the urban development of Riyadh city, starting from infrastructure projects aimed at improving the quality of life to the organizational initiatives that contributed to attracting global investors.

SABB prepared an introductory report titled “My City” that was published on the bank’s website and distributed to individual and corporate clients inside and outside the Kingdom. In addition to publishing a brief on the bank’s website, mentioning the most prominent features of the developments taking place in the Kingdom at different levels to support programs for sustainable and balanced growth, improving business environment, attracting foreign investment, and encouraging innovation.

“My City” report focused on the role of the Kingdom's Vision 2030, as it is a transformative initiative aimed at developing the Kingdom's economy, in addition to the positive impact that it added to Riyadh, considering that it is the capital and the main business center in the Kingdom. Which will contribute to improving the appearance and lifestyle of the city further. The report also referred to the investments made by the Saudi government throughout history in order to enhance and develop other social services such as health, education and entertainment.

The bank has livened up its campaign to celebrate the city of Riyadh on this global occasion, by hanging a mural on the bank’s head office building, drawn by a young Saudi artist, Noura Bouzo, which embodies the ancient history of Riyadh and its promising future.