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14 December 2025
Riyadh, Saudi Arabia, 14 December 2025 - Saudi Awwal Bank (SAB), one of the leading banks in the Kingdom of Saudi Arabia, announced that it has obtained the prestigious “ICXS-2019 International Customer Experience Standard” certification from the British Standards Institution (BSI), becoming the first bank in Saudi Arabia to receive it. This significant achievement underscores SAB’s strong commitment to excellence and its adherence to the highest global standards in delivering outstanding customer experiences.
The certification covers customer experience practices within Wealth and Personal Banking (WPB) Operations, which led the preparation and assessment process in close coordination with other Operations functions and support teams across the bank. Achieving this recognition underscores SAB’s ongoing efforts to enhance the quality, consistency, and reliability of its operational performance.
This milestone forms a key part of SAB’s broader customer experience strategy and reflects the bank’s continued investment in elevating service standards in alignment with Saudi Vision 2030.
Ghada Al Jarbou, Chief Operating Officer at SAB, said: "We are proud that SAB has achieved ICXS-2019 certification in Customer Experience from BSI. This recognition reflects our commitment to delivering outstanding customer experiences and embedding operational excellence in our processes across the bank. It is the result of the dedication and teamwork of our colleagues in WPB Operations and other departments across the bank, and it strengthens our position in the banking sector and supports our goals in line with Saudi Vision 2030."
This acknowledgment marks a significant step in SAB’s ongoing efforts to elevate customer experience and strengthen operational excellence. It reinforces the bank’s commitment to delivering trusted, high-quality services and its continued alignment with Vision 2030.
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© SAB, Saudi Arabia. All Rights Reserved, 2025
Saudi Awwal Bank, a listed joint stock company, incorporated in the Kingdom of Saudi Arabia, with paid in capital of SAR 20,547,945,220, commercial registration certificate 1010025779, unified number 7000018668, Mailing Address: P.O. Box 9084, Riyadh 11413. National Address: 7383 King Fahad Branch Rd, 2338 Al Yasmeen Dist., 13325 Riyadh, Kingdom of Saudi Arabia, Tel. +966 11 4050677, www.sab.com, licensed pursuant to the Council of Ministers Resolution No. 198 dated 06/02/1398H and Royal Decree No. M/4 dated 12/08/1398H, and regulated and supervised by the Saudi Central Bank.