SAB Chair Message

Dear Customers,

Since the completion of SABB’s merger with Alawwal Bank two years ago, we have gone from strength to strength. We have won awards for our leadership in banking and sustainability; we have provided innovative solutions and products; we formed strategic partnerships locally and globally; and, we remained focused on serving your needs and the needs of the Kingdom.

With this momentum propelling us, we now achieve a new milestone as we become Saudi Awwal Bank* "SAB – الأول"

In the Kingdom of Saudi Arabia, we have consistently been awwal –first – in many areas since 1926, when we became the first bank to operate on the peninsula. As the Kingdom grew, we were there to support its development – with the first financing of car importations in the 1930s, the first to launch credit cards in the 1980s, the first to offer the Saudi Equity Fund for banks in 2001, the first to issue financing under Kafala guarantee program in 2006. And we were the first to commit to planting 1,000,000 trees in line with our ESG aspirations.

This re-branding is not just a change in our visual identity. It also reinforces our dedication to put our customers first by prioritizing their aspirations and ambitions, innovating, and promoting sustainability in all we do, and supporting Vision 2030 and key sectors of the Saudi economy.

I am pleased to announce our new brand strategy which, together with the new visual identity, leverages the strength of both SABB and Alawwal, and our historic partnership with HSBC Group spanning more than four decades. Our vision and values have not changed. We are embracing and leveraging the advances seen within the Saudi banking industry, in line with Saudi Vision 2030, to become the bank of first choice, the one that can provide solutions to the challenges of today and tomorrow.

Our dedication to you, the valued customers we serve, remains at the forefront of this new journey. We will continue to put you first and deliver innovative banking solutions that offer you flexibility and convenience.

I am confident that we will continue to grow and thrive as Saudi Awwal Bank and build a brighter future for our customers, employees, and the Kingdom.

Lubna Olayan,
Chair, SAB – الأول

*(SAB – الأول) is an abbreviation of the commercial name Saudi Awwal Bank which is subject to obtaining relevant regulatory and shareholders approvals.

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